Pramāṇa · Evidence-Based Sales Qualification

Your discovery calls are full of assumptions.
Stop advancing on them.

Pramāṇa evaluates every conversation against a strict evidence gate — and tells your team exactly what the customer confirmed, what's still a hypothesis, and what's completely missing.

Book a 45-min Discovery Call → See How It Works
OPPORTUNITY
Mid-Market SaaS Expansion
✓ ADVANCE
Discovery Call 2 · Oct 2026 · Evidence Gate
01 · Business Problem
✓ Confirmed
Sales team cannot identify which deals are genuinely qualified before forecast commit.
02 · Business Impact
✓ Confirmed
Forecast accuracy below 55% — board confidence in revenue projections is low.
03 · Root Cause
△ Hypothesis
Qualification relies on rep self-reporting with no structured evidence standard.
04 · Quantification
✓ Confirmed
VP stated: "We're writing off $3–4M in committed deals every quarter."
Why this decision
Business Problem BP-001 satisfies the strict four-part evidence gate across cumulative calls. Root Cause remains hypothesis but does not block advancement.
Why CRMs Fail How It Works Pricing Book a Call About

The Real Problem

Your CRM and note-taker are compliance tools.
Not selling tools.

They record what happened. They do not tell you whether your rep actually understood the customer's problem — or just filled in the fields to pass inspection.

📋
What CRMs actually do
  • Store whatever the rep typed after the call
  • Track stage movement, not evidence quality
  • Accept "qualified" because the rep said so
  • Surface pipeline volume, not pipeline truth
  • Flag missing fields — not missing business cases
Compliance. Not qualification.
🎙️
What note-takers actually do
  • Transcribe everything the customer said
  • Summarise the conversation — not the evidence
  • Highlight keywords, not confirmed business problems
  • Give reps a record to refer back to — not a verdict
  • Make reps feel informed without making them better
Documentation. Not development.
⚖️
What Pramāṇa does instead
  • Reads the actual transcript — not the rep's summary
  • Checks for confirmed evidence, not keyword presence
  • Returns a structured verdict: Advance or Do Not Advance
  • Shows exactly what was confirmed, partial, or missing
  • Teaches reps what good discovery evidence looks like
Evidence gate. Not a filing cabinet.

Who Feels This

The deal looked fine in the CRM.
Then it fell apart.

When qualification lives in spreadsheets, summaries, and rep intuition — everyone is flying blind on deal quality.

Founder / CEO
"Why did we commit to $2M in revenue that didn't close?"
  • Board forecasts built on deals no one actually qualified
  • You find out deals are weak when they're already lost
  • You can't distinguish a skilled rep from a confident one
  • Coaching conversations rely on rep recall, not evidence
  • Every lost deal is a post-mortem, never a prevention
Sales Manager / Director
"I reviewed every deal in the pipeline. I still got surprised."
  • Deal reviews rely on what the rep tells you — not the transcript
  • You can't review 40 calls a week, so you sample and hope
  • Stage advancement decisions are gut checks, not evidence checks
  • High performers look identical to high-activity reps on paper
  • You're measured on forecast accuracy you can't actually control
Sales Rep / AE
"I thought I had it. The customer seemed engaged."
  • No standard for what "qualified" actually means on your team
  • You advance deals because the manager asked for pipeline
  • Note-takers give you a transcript — not feedback on your discovery
  • You repeat the same discovery gaps on every deal without knowing it
  • Losing late-stage deals is expensive — and it starts in discovery

The Problem

Discovery call summaries look thorough.
Evidence is actually rare.

Most sales teams confuse what was discussed with what was confirmed. The result is a pipeline full of opinions disguised as facts.

🎯

Reps mistake discussion for confirmation

The customer mentioned a problem. The rep marked it as identified. But the customer never actually said it was their problem, causing it, costing them something specific.

📋

Managers inherit opinions, not evidence

By the time an opportunity reaches a review, it carries whatever the rep believed about the conversation — not what the customer actually established.

📊

Forecasts built on assumptions collapse

Deals that looked qualified at Discovery stall at Technical Evaluation. SE time gets spent on opportunities that were never actually real.

Deepak Ritti
SnowPro Core Certified DataCamp Data Engineer 10+ Yrs Enterprise Sales
linkedin.com/in/deepakritti

About the Founder

Built by someone who sat in the problem for a decade.

I spent over 10 years closing enterprise deals — from 8K SaaS contracts to a 0.2M multi-year cybersecurity engagement. Across every company, the same problem showed up in every pipeline review: nobody actually knew which deals were real.

Reps advanced opportunities because the CRM fields were filled, not because the customer had confirmed a business problem. Managers reviewed forecasts built on self-reported confidence, not evidence. Note-takers captured what was said. Nothing captured whether it meant anything.

I sat in hundreds of discovery calls and watched this happen in real time. The rep would ask a question, the customer would give a vague answer, and the rep would write “Confirmed” in the CRM. No one challenged it. The deal moved forward. Quarters got missed.

I built Pramāṇa to fix that specific problem. After 10+ years in enterprise sales, I made a deliberate shift into technical learning — earning my SnowPro Core Certification, completing the DataCamp Associate Data Engineer certification, and earning five Snowflake hands-on badges. I wanted to build the solution myself, not just describe it to an engineer.

Pramāṇa is the result: an AI-powered evidence gate built on Snowflake, grounded in 10 years of watching what actually goes wrong in enterprise sales.

How It Works

Three steps from conversation to verdict

Automatic ingestion. Custom qualification framework. Structured verdict — from first call to final decision.

1

Transcript flows in automatically

Your note-taker — Gong, Fireflies, or similar — sends the call transcript directly to Pramāṇa. No manual work. No copy-paste. Every discovery call is evaluated without anyone remembering to submit it.

2

Pramāṇa evaluates against your framework

Before your first call is evaluated, we run a qualification design session with you. We learn the real problems your product solves, what confirmed evidence sounds like in your deals, and what separates a genuine business problem from a symptom. That framework — unique to your product and your market — is what every transcript is measured against. Not a generic scoring rubric.

3

Evidence-gated verdict

You get an ADVANCE or DO NOT ADVANCE decision, with the exact evidence behind each dimension, the gaps, and the specific questions to ask next.

The Evidence Gate

Every business problem is evaluated across four dimensions

Evidence from different business problems is never mixed. Each problem must earn its own verdict independently.

01

Business Problem

Did the customer explicitly confirm they have this problem — not just that they were asked about it?

02

Business Impact

Did the customer confirm a real business consequence — lost revenue, increased cost, reduced performance — tied to this specific problem?

03

Root Cause

Did the customer identify what is driving the problem — not a rep's hypothesis about what might be causing it?

04

Quantification

Did the customer state or confirm a specific number — a dollar value, a percentage, a volume — tied to the impact?

⚡ The rule: ADVANCE is permitted only when at least one business problem has all four dimensions satisfied in the cumulative evidence across calls. Evidence confirmed in a previous call is preserved and carried forward — not erased if a topic isn't revisited.

What You Get

Not a summary. An audit.

Every evaluation shows the status of each evidence dimension — Confirmed, Hypothesis, or Missing — with the exact customer statement behind each conclusion.

✓ ADVANCE — Opportunity Ready
Business Problem ✓ Confirmed
Business Impact ✓ Confirmed
Root Cause △ Hypothesis
Quantification ✓ Confirmed
Key evidence "We're losing roughly $2M in pipeline per quarter from lower organic search traffic."
△ DO NOT ADVANCE — Evidence Gaps Remain
Business Problem ✓ Confirmed
Business Impact △ Hypothesis
Root Cause × Missing
Quantification × Missing
Next question "What specifically is driving the lower conversion rate — is it traffic, landing page quality, or targeting?"

Who It's For

Built for teams where discovery quality
determines deal quality

Sales Rep

Know exactly what to ask next

After each call, you get a specific list of questions — targeted at the exact evidence dimensions that are still missing — so the next conversation moves the deal forward, not sideways.

Sales Manager

Review deals on evidence, not impressions

Every opportunity review shows the cumulative evidence state across all calls — what's confirmed, what's still hypothetical, and which deals are genuinely ready to advance.

SE / Pre-Sales Leader

Protect engineering time

Technical evaluations and POCs only start when the business case is real. The evidence gate ensures SE resources go to deals with confirmed problem-impact-quantification.

Pricing

Pay for what Pramāṇa evaluates.
Nothing more.

No per-seat licences. No feature tiers. Usage-based pricing with a small monthly minimum — so light users pay less, and heavy users always pay fairly.

How It Works
Usage-based.
Minimum included.

Every month includes a base number of evaluations. Go above that and you pay a small per-evaluation fee — nothing else.

Monthly minimum — covers your base volume of discovery call evaluations. Predictable. Budgetable.
Per-evaluation above the floor — one evaluation = one discovery call transcript through the evidence gate. Counted transparently. Visible in your dashboard.
No seat fees — your whole team uses Pramāṇa. Reps, managers, SE leads. One team price.
🌱 Early Access Pricing

Customers who join during early access lock in founding rates permanently — before standard pricing is published. Rates are confirmed during your onboarding session.

Common Questions
What counts as one evaluation?
One discovery call transcript run through the evidence gate. Not per rep, not per opportunity — per call. Simple and auditable.
How is the monthly minimum set?
We look at your team size and typical call volume during onboarding and set a floor that covers normal usage. No surprises.
Can we trial it first?
Yes. We run a qualification design session and evaluate a sample of your real calls before you commit. You see the output before you sign anything.
Is there an annual option?
Yes — annual contracts are available at a discount. Details confirmed during your 45-min discovery call.
What's included beyond the evaluations?
Qualification framework design, onboarding session, monthly check-in, Data Processing Agreement, and access for your full team.
Book a 45-min Discovery Call →

Data Security

Your call data is yours. Full stop.

Pramāṇa is built for teams who take data governance seriously. Every customer gets a dedicated, isolated data environment — and contractual guarantees to match.

🔒
Dedicated environment per customer

Your transcripts, calls, and evaluation results are stored in an environment exclusive to your organisation — completely isolated from every other Pramāṇa customer. No shared tables. No shared access.

🚫
No cross-customer data access

Strict role-based access controls mean your team sees only your data. It is architecturally impossible for one customer's data to be read, queried, or accessed by another.

🤐
Your calls are never used for AI training

Your discovery conversations are never used to train or fine-tune any AI model — by Pramāṇa or any underlying AI provider. Evaluation runs in inference mode only, on your data, for your team.

📋
Data Processing Agreement included

We act as your data processor. A DPA — covering data handling, retention, breach notification, and sub-processor disclosure — is provided to every customer before they go live. No need to ask your legal team to chase it.

Infrastructure: Built on SOC 2 Type II certified cloud infrastructure. Encrypted in transit and at rest. Data residency requirements and any additional compliance needs — GDPR, DPDP, internal InfoSec — are confirmed during your onboarding session before a single transcript is processed.

Get Started

Ready to stop advancing deals
on assumptions?

See Pramāṇa on a real transcript from your team. Bring a call. Leave with a verdict.

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✓
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